Email newsletters are one of the most valuable assets a creator can build. Unlike social media followers, email subscribers belong to you.
Why Start a Newsletter?
- Ownership: You own your email list, not an algorithm
- Revenue: Newsletters can generate substantial income
- Connection: Email has higher engagement than social media
- Valuation: Email lists have real business value
Choosing a Platform
For Beginners: Substack
Simplest to start with built-in discovery. Free to use, they take 10% of paid subscription revenue.
For Growth: beehiiv
Best growth tools including referral programs and ad networks. Free up to 2,500 subscribers.
For Automation: ConvertKit (Kit)
Powerful email automation and commerce. Built specifically for creators. Free up to 1,000 subscribers.
For Control: Ghost
Open-source and self-hostable. Full control over your publication and data.
Getting Your First 1,000 Subscribers
- Add signup links everywhere: Bio, videos, posts, website
- Create a lead magnet: Free resource for subscribing
- Cross-promote: Mention your newsletter on all platforms
- Be consistent: Publish on a regular schedule
- Deliver value: Make every email worth opening
Monetization Strategies
Paid Subscriptions
Substack, beehiiv, and ConvertKit all support paid newsletters. $5-10/month is common.
Sponsorships
Once you have 5,000+ subscribers, sponsors may pay $200-500+ per email.
Affiliate Marketing
Recommend products you use and earn commissions.
Product Sales
Use your newsletter to sell courses, products, or services.
Recommended Stack
Starting Out:
- Substack or beehiiv (free)
- Canva for graphics
Growing:
- beehiiv or ConvertKit
- Custom domain
- Lead magnet
Established:
- ConvertKit with automation
- Multiple revenue streams
- Team collaboration
Conclusion
Start today. Your email list will be one of your most valuable assets. The best time to start was a year ago. The second best time is now.