toolsgobrr.
creator tools that go brr bolt
Ghost
Ghost is an open-source publishing platform for newsletters and memberships. Can be self-hosted for free or use managed hosting. Full control over your content and data.
Substack
Substack is the simplest way to start a newsletter with paid subscriptions. Free to start with 10% revenue share on paid subscriptions. Built-in discovery and reader app.
The Feature War
Updated: 2026
| Feature | Ghost | Substack |
|---|---|---|
| Price | Free self-host / $9/mo | 10% revenue |
| Open Source | Yes | No |
| Discovery | No | Yes |
| Customization | High | Low |
| Rating | ★ 4.3(500+ reviews) | ★ 4.2(500+ reviews) |
| Starting Price | Free | Free |
Main Differences
Ghost is open-source and can be self-hosted for full control. Substack is simpler with built-in discovery but takes 10% of revenue. Different philosophies.
When to Choose Ghost
Choose Ghost if you want full control, can handle technical setup, or prefer open-source. Great for developers and those who want ownership.
When to Choose Substack
Choose Substack if you want the simplest setup, value discovery and recommendations, or prefer a platform where readers already are.
Ghost wins for most creators.
Compare Ghost and Substack for publishing. Open source vs simple, self-hosted vs hosted. Which is right for your publication?