Ghost vs Substack: Best Publishing Platform

Compare Ghost and Substack for publishing. Open source vs simple, self-hosted vs hosted. Which is right for your publication?

Quick Verdict

Choose Ghost for control and customization. Choose Substack for simplicity and discovery.

Feature Comparison

FeatureGhost
4.2
Substack
4.3
Overview
PriceFree self-host / $9/mo10% revenue
Open SourceYesNo
DiscoveryNoYes
CustomizationHighLow

Main Differences

Ghost is open-source and can be self-hosted for full control. Substack is simpler with built-in discovery but takes 10% of revenue. Different philosophies.

When to Choose Ghost

Choose Ghost if you want full control, can handle technical setup, or prefer open-source. Great for developers and those who want ownership.

When to Choose Substack

Choose Substack if you want the simplest setup, value discovery and recommendations, or prefer a platform where readers already are.

Full Reviews

Frequently Asked Questions

Is Ghost really free?

Yes, if you self-host. The hosted version starts at $9/month. Self-hosting requires technical knowledge and server costs.

Which is better for paid newsletters?

Both work well. Substack is simpler but takes 10%. Ghost keeps more revenue but requires more setup.